Talkshow hosts video claiming “shes lost” 26 pounds by using the weight-loss program adds about $12.5 m to the value of her stake in the company
Weight Watchers share price surged by almost 20% after Oprah Winfrey tweeted a video ad about how “shes lost” 26 pounds employing the programme.
The talkshow star, who took a 10% stake in the company in October, posted a 32 -second video ad telling her 31 million Twitter adherents how she shed the weight while feeing bread every day.
I love bread, says Winfrey in the new commercial. Thats the genius of this programme. I lost 26 pounds and I have eaten bread every single day.
The endorsement by the billionaire, who has a seat on the board of the company, considered Weight Watchers share price surge by 19.5% to $13.29 at the close of trading on Tuesday.
Winfrey, who has a enter into negotiations with the company that includes constructing personal endorsements, singlehandedly added virtually $150 m to Weight Watchers market capitalisation, with her stake gaining about $12.5 m in value.
Winfrey paid $43 m for a 10% stake in the weight-loss company in October, after which its stock value rose from $6.79 to $15, before sliding back.
She owns about 15% of the company when 3.5 million of stock alternatives are included.
Read more: www.theguardian.com