Oprah Winfrey’s weight-loss tweet bulks up Weight Watchers by $150 m

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    Talkshow hosts video claiming “shes lost” 26 pounds by using the weight-loss program adds about $12.5 m to the value of her stake in the company

    Weight Watchers share price surged by almost 20% after Oprah Winfrey tweeted a video ad about how “shes lost” 26 pounds employing the programme.

    The talkshow star, who took a 10% stake in the company in October, posted a 32 -second video ad telling her 31 million Twitter adherents how she shed the weight while feeing bread every day.

    I love bread, says Winfrey in the new commercial. Thats the genius of this programme. I lost 26 pounds and I have eaten bread every single day.

    Oprah Winfrey (@ Oprah) January 26, 2016

    Eat bread. Lose weight. Whaaatttt? #ComeJoinMe https :// t.co/ jUgpk9ToXY https :// t.co/ xtnB5 3EwSf

    The endorsement by the billionaire, who has a seat on the board of the company, considered Weight Watchers share price surge by 19.5% to $13.29 at the close of trading on Tuesday.

    Winfrey, who has a enter into negotiations with the company that includes constructing personal endorsements, singlehandedly added virtually $150 m to Weight Watchers market capitalisation, with her stake gaining about $12.5 m in value.

    Winfrey paid $43 m for a 10% stake in the weight-loss company in October, after which its stock value rose from $6.79 to $15, before sliding back.

    She owns about 15% of the company when 3.5 million of stock alternatives are included.

    Read more: www.theguardian.com

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